How Google inlinks really help website to be top on SERPs?

[charliemears]

hi...

I confused about Google Link Popularity if how this popularity really helps to make website get on the top on SERPs?
coz.. I tried a Google search with a certain keywords and I found out that the number one in result page have only 5 google inlinks and next is a site with 41 Google inlinks....

Why the site have 5 inlinks is in the number one slot not the site that have 41 inlinks?

any explanation for this..



thanks....

[cbosleeds]

The issue here is that there are a lot more factors than just the number inbound links:

1) age of the domain
2) relevance of inbound links
3) importance of web page linking to you
4) inbound link using rel=nofollow or not
5) the quality and relevance of the website itself - there are dozens of factors at play here and with good onsite optimisation its very easy to pan a competiing web page with 40 or so odd inbound links usually without having any yourself.
6) no of webpages on your website and how effectively the link juice flows around.

Just off the top of my head.

Anyway, the point is that inbound links are the most important part of any SEO campaign but, they are by no means the only factor at play.